Maida is a finely milled, refined wheat flour made from the endosperm of wheat grains. Known for its soft, smooth texture, it is commonly used in baking, deep-fried snacks, and Indian breads like bhature, naans, and puris. Maida delivers excellent elasticity and softness to dough, making it ideal for both traditional Indian recipes and a variety of bakery items like cakes, pastries, and cookies.